Matthew Dixon FollowSubscribeBooks by Matthew DixonThe JOLT Effect: How High Performers Overcome Customer Indecision - Matthew Dixon, Ted McKennaMatthew Dixon, Ted McKennaRead by Matthew Dixon4.2473 reviewsSelf-helpMagnetThe Challenger Sale: Taking Control of the Customer Conversation - Matthew Dixon, Brent AdamsonMatthew Dixon, Brent AdamsonRead by Unknown3.99,957 reviews(2011)Self-helpMagnet