Jack Trout FollowSubscribeBooks by Jack TroutThe 22 Immutable Laws of Marketing - Al Ries, Jack TroutAl Ries, Jack TroutRead by David Drummond4.021,397 reviews(1993)BusinessMagnetBig Brands Big Trouble - Lessons Learned the Hard Way - Jack TroutJack Trout3.8(2001)BusinessMagnet