The Search - John Battelle by Unknown, John Battelle
How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture, What does the world want? According to John Battelle, a company that answers that question in all its shades of meaning can unlock the most intractable riddles of both business and culture. And for the past few years, thats exactly what Google has been doing., Jumping into the game long after Yahoo, Alta Vista, Excite, Lycos, and other pioneers, Google offered a radical new approach to search, redefined the idea of viral marketing, survived the dotcom crash, and pulled off the largest and most talked about initial public offering in the history of Silicon Valley., But The Search offers much more than the inside story of Googles triumph. Its also a big-picture book about the past, present, and future of search technology, and the enormous impact it is starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human i
Computer
The Search - John Battelle
Unknown, John Battelle
Category: Computer
Tags: Computer
How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture, What does the world want? According to John Battelle, a company that answers that question in all its shades of meaning can unlock the most intractable riddles of both business and culture. And for the past few years, thats exactly what Google has been doing., Jumping into the game long after Yahoo, Alta Vista, Excite, Lycos, and other pioneers, Google offered a radical new approach to search, redefined the idea of viral marketing, survived the dotcom crash, and pulled off the largest and most talked about initial public offering in the history of Silicon Valley., But The Search offers much more than the inside story of Googles triumph. Its also a big-picture book about the past, present, and future of search technology, and the enormous impact it is starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human i
