The Dip - Seth Godin
Category: Business
Tags: Business, Education
Published: April 27th 2007 Runtime: 1hr 32mins, Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point: really hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. Maybe youre in a Dip: a temporary setback that you will overcome if you keep pushing. But maybe its really a Cul-de-Sac, which will never get better, no matter how hard you try., According to best-selling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly while staying focused and motivated when it really counts., Winners quit fast, quit often, and quit without guilt: until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, youll get more than your fair share of
