Life Inc.
Category: Business
Tags: Business
Douglas Rushkoff, How the World Became a Corporation and How to Take It Back, Since the Renaissance, the corporationthe operating system of the markethas formed and controlled people, and Rushkoff describes how it has infiltrated all aspects of American life. In the twenty-first century, we continue to consider corporations as role models and saviors but engage other people as competitors to be beaten or resources to be exploited. The author bemoans extreme networking (called buzz marketing), which makes our personal, social interactions become promotional opportunities and the lines between fiction and reality and friends and market become blurred. Our lives are overextended, and there is no time, energy, or commitment to do anything but work and perhaps consider family. Rushkoff recommends that we fight back by de-corporatizing ourselves. His suggestions include thinking locally by participating directly with our neighbors in community activities and using various Internet sites that
