In The Plex - Steven Levy
Category: Computer
Tags: Computer
How Google Thinks, Works, and Shapes Our Lives, The contradictions of the Internet search behemoth are teased apart in this engaging, slightly starry-eyed business history. Wired magazine writer Levy (Hackers) insightfully recaps Googles groundbreaking search engine and fabulously profitable online adbrokering business, and elucidates the cutting-edge research and hard-nosed cost-efficiencies underlying them. He also regales readers with the Googley corporate culture of hip techno-capitalism: the elitist focus on braininess, the campus game rooms, the countercultural rectitude of billionaire founders Larry Page and Sergey Brin (which can read more like puerile arrogance as they roller-blade into meetings with business-suited squares). Levys narrative updates a familiar portrait of the company, with breathless accounts of recent innovations. He offers a smart analysis of the tensions between Googles Dont Be Evil slogan and its censorship of its Chinese Web site and the privacy implicati
