Different: Escaping the Competitive Herd - Youngme Moon
Category: Business
Tags: Business
Why trying to be the best competing like crazy makes you mediocre, Every few years a bookthrough a combination of the authors unique voice, storytelling ability, wit, and insightsimply breaks the mold. Bill Brysons A Walk in the Woods is one example. Richard Feynmans Surely Youre Joking, Mr. Feynman! is another., Now comes Youngme Moons Different, a book for people who dont read business books. Actually, its more like a personal conversation with a friend who has thought deeply about how the world works and who gets you to see that world in a completely new light., If there is one strain of conventional wisdom pervading every company in every industry, its the absolute importance of competing like crazy. Youngme Moons message is simply Get off this treadmill thats taking you nowhere. Going tit for tat and adding features, augmentations, and gimmicks to beat the competition has the perverse result of making you like everyone else. Different provides a highly original perspective on w
